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With every action you take in our modern world, you’re also leaving a trail of digital breadcrumbs…

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Internet Privacy Warrant – NSA

Internet Privacy Warrant – NSA

Earlier this month, the National Security Agency (NSA) acknowledged that it purchases certain logs related to Americans’ domestic internet activities from commercial data brokers. This information came to light in an unclassified letter addressed to a Democratic senator and obtained by The New York Times. While the letter offered limited details about the nature of the data, it emphasized that the content of internet communications was not included. This revelation highlights a legal gray area where intelligence and law enforcement agencies buy potentially sensitive domestic data from brokers—data that would typically require a court order to obtain directly. The disclosure…
How your data can be sold after a data broker goes bankrupt

How your data can be sold after a data broker goes bankrupt

In 2021, Near, a company specializing in collecting and selling location data, proudly declared itself as holding “The World’s Largest Dataset of People’s Behavior in the Real World,” encompassing data from 1.6 billion individuals across 44 countries. The following year, Near went public through a Special Purpose Acquisition Company (SPAC) with a valuation of $1 billion. However, just seven months later, the company filed for bankruptcy and has since agreed to sell its assets. For the 1.6 billion individuals represented in Near’s dataset, a crucial concern arises: What will become of Near’s vast collection of location data? With the company’s…
FTC orders restrictions on data broker industry

FTC orders restrictions on data broker industry

Earlier this month, the Federal Trade Commission (FTC) issued its first-ever bans on the sale of sensitive user data by data broker companies. In orders released on January 9 and 18, the agency prohibited digital marketing firms OutLogic (formerly known as X-Mode Social) and InMarket Media from sharing, selling, or transferring their users’ precise location data. These actions by the FTC highlight growing concerns over the use of personal data in advertising. Prior to the bans, OutLogic and InMarket were using location data from their users to categorize them into demographic groups—such as “low-income millennials,” “blue-collar workers,” or “well-off suburban…
The Billion-Dollar Data Brokering Industry and Its Privacy Impact

The Billion-Dollar Data Brokering Industry and Its Privacy Impact

Data brokering has evolved into a multi-billion-dollar industry, where the personal information of millions worldwide is collected and traded. This practice aims to drive corporate growth by promising enhanced consumer experiences. However, it often raises significant privacy concerns. A data broker collects information from various sources, processes it, and then sells or licenses it to other parties for profit. Unfortunately, these activities can involve invasions of privacy, such as gathering data without consent and selling it to third parties. This has led to increasing worries about how personal data is used—or misused—and has prompted greater scrutiny of data brokers’ practices.…
How retail stores are becoming data brokers

How retail stores are becoming data brokers

From social media sites like Facebook and Instagram to streaming services like Amazon Prime, most Americans leave a growing digital footprint every day. Personal details, including email addresses, phone numbers, shopping habits, birthdays, and more, are increasingly compiled into data profiles that companies and data brokers can monetize. These profiles are often created without the full knowledge or informed consent of consumers. A University of Pennsylvania study found that 79% of Americans feel they have little control over what marketers learn about them. Experts call this “data fatigue”—the sense that many consumers are aware of their data being collected but…

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Frequently asked questions

What is a "breadcrumb"?

“Breadcrumbs” are anonymized, discrete pieces of information about a real-world event, i.e. a website, GPS coordinate, purchase, or social media interaction.

How much does Breadcrumbs cost?

Our dVPN is free for one device. For multiple devices, data removal services, and other features, our premium subscription is $9.99/mo when you sign up for the annual plan.

Can Breadcrumbs access my personal data?

Absolutely not. Only your devices are able to retrieve the data you store with Breadcrumbs.

In fact, if a hacker were able to access our database, they would still be unable to access your Breadcrumbs. Your data key alone can unlock your data.

What is a decentralized VPN (dVPN), and how does it work with Breadcrumbs?

A decentralized VPN (dVPN) is a type of VPN that operates on a blockchain network, providing enhanced security and privacy. Breadcrumbs provides the world’s most robust dVPN service, ensuring the highest level of security and privacy for our users. Unlike traditional VPNs, our dVPN does not store or collect user data, offering complete transparency and trust.

Can I sell my own data with Breadcrumbs?

Our Personal Data Marketplace is currently in closed beta.

Once it’s ready for a wide release, you will be able to sell your own personal data at your discretion.

Make your memories. Keep your data.

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